Infinity Renewable Energy (IRE) is a (fictional) cutting-edge high-tech company that produces energy conducts research on developing renewable energy solutions such as solar cells, wind turbines, hydrogen-based technology, and many other technologies. This is a fortune 500 company who conducts business nationally and internationally.  To expand their market-share, the company has decided to sell energy-saving products to consumers within the public sector.

This rebrand is multi-faceted, moving between branding, print, packaging, and web design. The feel of the brand is a blend of corporate flat and bold, yet elegant swashes, utilizing natural leaf greens, sunshine yellow, and a soft sky blue in its color palette to help market its environmental goals.